Tracking the best times to post on Instagram and more for your profile(s) For the sake of this article, let’s look at that second option, specifically, how that works in NapoleonCat. One is the native Instagram Insights tool, which has its own limitations (including limited history or the fact that you can’t compare your audience engagement to others, e.g., your competitors)Īnd another is getting one of the third-party Instagram analytics tools available to track your Instagram content performance in one place, including for your competitors. There are at least a couple of ways to track engagement on Instagram.
How to find the best times to post on Instagram, a.k.a. Which are also pretty likely to be changing over time.Īnd which is also why you need to keep an eye on your Instagram analytics and adjust your posting schedule to what you see there. You can start with those first if you like, but you probably won’t be very successful if you don’t keep monitoring the engagement over time and find your own best times to post. So, treat any best times to post on Instagram as guidelines at best (and always with a grain of salt). And even their location, time differences, etc.Īnd, of course, there’s also Instagram’s algorithm that has a say in how your posts perform, even at a specific time of day.Your audience themselves and their Instagram habits (like, e.g., checking Instagram on their lunch break).
What content format(s) you’re using, and how well it lands with your audience.What you post and how that resonates with your audience.For you (and any business), engagement on Instagram will likely depend on a variety of factors, including: Especially since you’re probably posting more than just once a week, and it’s not like you just want to nail a one-time slot and be done with it.Īnd second of all, because even this handful of best times is an oversimplification. And the overall best time to post on Instagram includes the following:Īnd, well, I could probably just stop right there, and that would be one of the shortest pieces on this blog.Īnd that’s because it’s just the tip of the iceberg, you know?įirst of all, as mentioned in the cited article, it’s better to look at a wider number of times rather than just “a best time” to post on Instagram.
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